TRINITY, N.C. (January 17, 2011) – Sealy, Inc. (NYSE: ZZ), North America’s No. 1 mattress brand, announces the first mobile website from a major mattress manufacturer designed to provide essential product and retail information for today’s busy consumer.  Knowing that the U.S. mobile Internet audience is expected to reach 134.3 million users by 2013,* Sealy continues its focus on digital innovation to streamline the purchasing process for consumers.

Nearly eight out of 10 smart phone users shop with their mobile device, with 70 percent using it in stores with a purchase.** The Sealy mobile website provides features including:

·          The “find a retailer” tool, which determines your location to share links to retail websites and directions to nearby stores.

·          A mattress comparison device helping consumers compare Sealy’s product features.

·          Frequently asked customer service questions and contact information.

“Mattress shopping can be overwhelming. With our mobile site, we hope to streamline the process,” said Jodi Allen, chief marketing officer, Sealy.  “Our priority is to continue to provide current information on Sealy products and promotions at consumers’ fingertips when they need it most– during the critical buying process.”

The Sealy mobile website launches on the heels of the company’s successful digital campaign in support of the flagship Sealy Posturepedic brand.  The “Whatever You Do in Bed, Sealy Supports It” campaign broke ground in the digital realm thanks to the introduction of the In Bed Tagger™ app and Sealy’s targeted approach to online advertisings. The digital campaign has resulted in more than 130,000 likes for the Sealy Facebook page in nine short weeks, approximately 130,000 downloads of the In Bed Tagger app and seven-fold year-over-year traffic increase to Sealy.com.

For additional information on the Sealy mobile website and digital programs, please contact Jenny Sherman at jenny.sherman@mslgroup.com or 312-755-5257.

*emarketer.com

**The Mobile Movement Study, Google

About Sealy
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.