Privacy Policy

Privacy Statement

We respect and are committed to protecting your privacy. This Privacy Policy lets you know how your personal information is processed and used. We promise that we will take steps to use your personal information only in ways that are compatible with this Privacy Policy. By visiting Sealy.com, you are accepting the practices described in this Privacy Policy.

What Personal Information About Customers Does Sealy.com Gather?

Here are the types of information we gather.

Information You Give Us

We receive and store any information you enter on our Web site or give us in any other way (such as providing information to enter a contest or communicate with our customer service department). In those cases, we ordinarily collect your name, address, phone number and e-mail address. You can choose not to provide information. We use the information that you provide for such purposes as responding to your requests and registering your warranty.

Automatic Information

We receive and store certain types of information whenever you interact with us. For example, we obtain certain types of information when your Web browser accesses Sealy.com. Scroll to the bottom of this page to see examples of the information we receive.

Sealy.Com uses pixels, or transparent GIF files, to help manage online advertising. These GIF files are provided by our ad management partner, DoubleClick. These files enable DoubleClick to recognize a unique cookie on your Web browser, which in turn enables us to learn which advertisements bring users to our website. With both cookies and Spotlight technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about DoubleClick, including information about how to opt out of these technologies, go to [http://www.doubleclick.net/us/corporate/privacy].

Does Sealy.com Share the Information It Receives?

We share customer information with the subsidiaries that Sealy, Inc. controls and as described below.

Business Partners We Do Not Control

We work closely with our business partners, an example of which is Experian. You’ll have an opportunity to choose not to share the information with Experian or our other business partners.

Agents

We employ other companies and individuals to perform functions on our behalf. Examples include sending postal mail, analyzing data, providing marketing assistance. They have access to personal information needed to perform their functions, but may not use it for other purposes

Business Transfers

As we continue to develop our business, we might sell or buy stores or assets. In such transactions, customer information generally is one of the transferred business assets. Also, in the unlikely event that Sealy, Inc., or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.

Protection of Sealy, Inc., and Others

We release personal information when we believe release is appropriate to comply with law; enforce or apply our Terms of Use and other agreements; or protect the rights, property, or safety of Sealy, Inc., our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.

With Your Consent

Other than as explained above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

What Choices Do I Have?

As discussed above, you can always choose not to provide information.

Terms of Use, Policies, and Revisions

If you choose to visit Sealy.com, your visit and any dispute over privacy is subject to this Policy and our Terms of Use, including limitations on damages, arbitration of disputes and application of the law of the state of North Carolina. This Policy and the Terms of Use will change also, and use of information that we gather now is subject to the Privacy Policy in effect at the time of use. We may email periodic reminders of our policies and terms, unless you have instructed us not to, but you should check our Web site frequently to see recent changes.

Related Practices and Information

Terms of Use

Information You Give Us

You provide such information when you participate in a contest or questionnaire, fill out a mattress-registration form or communicate with customer support. As a result of those actions, you might supply us with such information as your name, address, email address and phone number.

Automatic Information

Examples of the information we collect and analyze include the Internet protocol (IP) address used to connect your computer to the Internet; computer and connection information such as browser type and version, operating system, and platform; the full Uniform Resource Locators (URL) clickstream to, through, and from our Web site, including date and time.