Sealy News

Sealy Brand Introduces Redesigned 2012 Collection at Winter Market

Monday, January 30, 2012

TRINITY, N.C. (January 30, 2012 ) Sealy ® (NYSE: ZZ) , North America’s No. 1 mattress brand, today introduces the new 2012 Sealy Brand collection to retailers. The collection features a fresh new aesthetic with an enhanced color palette and bold, contrasting colors, while maintaining the ideal blend of comfort, support and affordability for which Sealy is known. 

 

“By incorporating popular design trends into Sealy Brand, we’re offering consumers a stylish profile at an affordable price,” said Jodi Allen, chief marketing officer at Sealy. “The updated sleep sets will continue to provide best-in-class back support with a range of comfort choices.”

 

The new collection incorporates cool, silver tones in a floral motif with plush cream accents to create a traditional, yet dynamic, effect. Sealy is also offering refreshed top-of-bed accessories coordinating with the newly designed product to create a new Sealy Brand experience for consumers in store.

 

The updated look also reflects the quality on the inside. With 45 percent more coils than the leading competitors at comparable prices, the patented PostureTech ® 667 Innerspring coils are twice tempered, meaning they retain 98 percent of their height performance, creating a more durable mattress with a longer lasting comfort life. The Advant-Edge® Plus integrates the edge system with the innerspring, making the new Sealy Brand mattresses the most stable, supportive mattress available.

 

The new 2012 Sealy Brand line, like every Sealy mattress, is proudly made in the United States and will be on display at the 2012 Las Vegas Market, January 30 - February 3, in the Sealy Showroom.

 

About Sealy
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

Media Relations

John Feld
One Simple Plan
612.677.2248
john.feld@onesimpleplan.com