Sealy News

Sealy Expands Posturepedic Line with New Gel Option

Monday, January 30, 2012

TRINITY, N.C. (January 30, 2012 ) Sealy® (NYSE: ZZ) , North America’s No. 1 mattress brand, has introduced gel memory foam to the flagship innerspring Posturepedic line.  Consumers now have the option to add a cooling layer of gel memory foam to the supportive Posturepedic mattress at a competitive starting price point.

 

“We are committed to offering consumers a variety of products that support everything you do in bed,” said Jodi Allen, chief marketing officer, Sealy.  “The addition of gel memory foam to the most supportive mattress available helps cool you down when things get hot.”

 

OptiCool™ gel memory foam is fused with OUTLAST® material, which is more effective for removing excess heat during the night. This means consumers who tend to sleep hot can experience a refreshing coolness combined with the support they can expect from a Posturepedic in order to get a relaxing, more restful night’s sleep.

 

At the heart of the Sealy Posturepedic Gel line remains the CoreSupport™ Center, a reinforced area in the middle of the mattress that is a combination of power-packed materials and titanium alloy springs. The new line will also feature LiftRight™ handles, which help in moving or lifting the mattress, and StayTight™ Foundation, a rubberized surface on the top of the foundation that secures the mattress.    

 

The new line will be supported by a fun and engaging television commercial highlighting the new OptiCool™ feature and will be revealed at Vegas Market.

 

For more information on Sealy Posturepedic Gel, please contact Jenny Sherman at jenny.sherman@mslgroup.com or 312-861-5257.

 

About Sealy
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

Media Relations

John Feld
One Simple Plan
612.677.2248
john.feld@onesimpleplan.com