Sealy News

SEALY LAUNCHES NATIONAL ADVERTISING SPOT FEATURING NEW GEL OFFERING

Thursday, June 14, 2012

TRINITY, N.C. (June 14 , 2012) – Sealy®, Inc. (NYSE: ZZ), announces the debut of a new national consumer advertisement highlighting its line of specialty gel mattresses - Sealy Posturepedic Optimum.   The thirty second spot, which is part of the Company’s largest advertising spend in five years, premieres during NBC’s Today Show June 14.

 

“We’ve received a tremendous response from both retailers and consumers since we rolled out the Sealy Posturepedic Optimum gel line regionally in April ,” said Jodi Allen, chief marketing officer, Sealy. “The commercial raises national awareness for our new gel line, which works with your body to create an optimal sleep temperature, especially during the hot summer months.”

 

The new television commercial showcases the optimal sleep experience made possible by innovations like OptiCool gel memory foam fused with OUTLAST® material, which is more effective for removing excess heat during the night and 12 times more effective than standard memory foam or gel alone. The in-store experience combines unique lighting with the same striking visuals pulled from the television commercial to demonstrate the temperature-regulating qualities of the new Optimum mattress.

 

Sealy is also launching a Labor Day promotion for the new Sealy Posturepedic Optimum line. Customers will receive a free box spring with purchase of a new Sealy Posturepedic Optimum mattress from August 18 to September 4.

 

About Sealy
Sealy owns one of the largest bedding brands in the world, with sales of $1.2 billion in fiscal 2011. The Company manufactures and markets a broad range of mattresses and foundations under the Sealy(R), Sealy Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market share and highest consumer awareness of any bedding brand on the continent. In the United States, Sealy sells its products to approximately 3,000 customers with more than 7,000 retail outlets. Sealy is also a leading supplier to the hospitality industry. For more information, please visit www.sealy.com.

Media Relations

John Feld
One Simple Plan
612.677.2248
john.feld@onesimpleplan.com